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Traditional TV Networks vs OTT Services: The Shift of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation
Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast statio